Blogging Hiatus, No. Blogging Elsewhere, Yes; Focusing on Social Commerce.
December 8th, 2011 @ Paul Chaney
ShareIt’s been a long while since I blogged here, but that doesn’t mean I’ve not been blogging. My focus over the past few months has been on the topic of social commerce, which is using social media in a retail environment to produce, get this, actual dollars. I’m currently writing weekly feature articles for Practical [...]
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San Antonio B2B Social Media Marketing Bootcamp
May 16th, 2011 @ Paul Chaney
ShareIf you’re in and around San Antonio Thursday and Friday, June 9 -10, I’ll be there leading a two-day B2B Social Media Marketing Bootcamp on behalf of the American Marketing Association and the local AMA chapter. “This Boot Camp is designed to meet the needs of people involved in business-to-business marketing. The curriculum was created [...]
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Social Media Consultant Directory, Invest In Social
May 12th, 2011 @ Paul Chaney
Share Since it appears that most of my posts lately have to do with social media consulting, allow me to pass along a resource I found last week – Invest In Social - an online directory for social media agencies, vendors and consultants. The site was created by SocialFresh, a social media education company. Getting listed in the directory [...]
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Three Non-Sales Benefits to Social Media Marketing
May 11th, 2011 @ Paul Chaney
ShareEach time I speak with CEOs and small business owners about using social media for marketing, one refrain continues to be echoed. Almost to a person, they want to know whether social media engagement can improve the bottom line. I understand why they would list that as their main concern and have attempted to make [...]
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Social Media Management in 30 Minutes a Day
May 10th, 2011 @ Paul Chaney
ShareOne of the questions I’m often asked is, “How do I manage the time it takes to engage in social media?” I’ve run across a couple of resources lately that address that issue, stating that you can do it in as little as 30 minutes per day. 30-Minute Social Media Marketing book The first resource [...]
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Making a Case for Social Media
May 9th, 2011 @ Paul Chaney
ShareThe other day, I was asked by a business owner to make a case for why he should get involved in social media. Here is my response. 1. Search. Social media has bearing on search. Every major search engine uses what’s known as blended search. That means search engines don’t just pull from traditional websites, [...]
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Paying Homage to Business Blog Consulting and Social Media Consulting’s Early Days
May 5th, 2011 @ Paul Chaney
Share I was googling the phrase “social media consultant” tonight and was shocked to find that a blog post I wrote nearly five years ago – Just What is a Social Media Consultant Anyway? – still returns reasonably well in SERPs. It shows was showing up on the 2nd page of returns for the above [...]
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Clothes Mentor Lafayette Custom Facebook Page
May 4th, 2011 @ Paul Chaney
ShareI just launched a new Facebook fan page for Clothes Mentor, a unique women’s clothing resale store, in Lafayette, LA (my hometown!). The page is a Facebook-friendly version of Clothes Mentor’s website, complete with its own internal navigation. I created a fangated landing page as well, which promotes a special discount offer just for Facebook fans. [...]
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Social Media Marketing Strategy and Tactics
May 3rd, 2011 @ Paul Chaney
Share (Image courtesy of We Are CS) Recently, I spoke with a prospect about my social media marketing services. He chose not to work with me, suggesting that my approach was too tactical and his interest was in someone with more strategic leanings. Conversely, a few weeks ago, I spent some time with a company [...]
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Social Media’s Impact on Email Marketing
May 2nd, 2011 @ Paul Chaney
Share (Image courtesy of jam343) A recent article at Practical Ecommerce – Email Versus Social Media: 3 Key Points – spurred my thinking about the impact of social media on email. Not having drawn any conclusions of my own, I went to LinkedIn Answers and posted this question – Do you think social media has [...]
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