Google Places Drops Tags and Adds Boost
April 19th, 2011 @ Paul Chaney
ShareGoogle has announced that they are discontinuing the use of Tags with Places listings. I’m not surprised. I never thought Tags were a useful marketing technique, even though I tried it for a while with my wife’s listing for her home staging business, Home Staging by Amie. In its place, Google is introducing a new [...]
Read More »Category : Advertising &Search Engine Marketing
Bourne, Not Bond: Consumers Want Real Experiences, Not Marketing-speak
June 16th, 2010 @ Paul Chaney
ShareThis post contains an excerpt from The Digital Handshake. Starting today, on a weekly basis I'm going to post selected excerpts from the book. I figure, with all the content contained in its 200 plus pages, I should put some of it to good use. — Paul Chaney You recall the days of classic Agent [...]
Read More »Category : Advertising
Evaluating the new RCA Small Wonder EZ209HD camcorder
July 22nd, 2009 @ Paul Chaney
Share (Excuse the shakiness of the video. I was holding the camera in my hand instead of setting it up on the tripod like I should have done. Hard to do two things at once and do either well.) Over a year ago I purchased an RCA Small Wonder camcorder. It resembles the Flip video camera [...]
Read More »Category : Advertising &Conversational Media Marketing &Facebook Fan Pages &Marketing &Social Media Marketing &Twitter &Word of Mouth Marketing
Social media advertising: Does it work or doesn’t it?
June 24th, 2009 @ Paul Chaney
ShareMy latest post at MarketingProfs… The term "social media advertising" is, to some, an oxymoron. They will tell you it doesn't work for the simple reason that people don't visit social networks to view advertising, but to interact with their community. It's a mindset issue. You may be familiar with the recent report by Knowledge [...]
Read More »Category : Advertising &Marketing Trends &Social Media Marketing
Will age play a factor in social network advertising success?
March 4th, 2009 @ Paul Chaney
ShareTwo facts are in evidence: 1. Advertising in social networks like Facebook doesn't work (doesn't work well at least). Conversion rates are some of the lowest in the industry. 2. Social networks are getting older. MySpace and Facebook are seeing growth rates among those 35 and above as some of the fastest. 55 year-old females, for [...]
Read More »Category : Advertising &Social Media Marketing &Social Networking
Skittles.com social media experiment, what’s really important
March 3rd, 2009 @ Paul Chaney
ShareYesterday, everyone was buzzing about what Skittles.com has done with its Web site. Instead of directing people to a traditional destination site, Skittles created what amounted to an online “remote control,” something resembling a widget that resides in the upper left-hand corner of the browser. If you ask me, it was designed in such a way [...]
Read More »Category : Advertising &Branding &Marketing &Marketing Trends &Twitter &Word of Mouth Marketing
Maximize your marketing dollars during the recession
February 17th, 2009 @ Paul Chaney
Share Today's news is all about the economy and how we are in the worst recession since the Great Depression. The company I serve as marketing director, Bizzuka, wanted to put a "recess" to all the negativity and discuss some ways to use the Internet as a cost-effective marketing tool, not only during difficult times, [...]
Read More »Category : Advertising &Blog Marketing &Content Marketing &Conversational Media Marketing &Marketing &Online Reputation Management &Social Media &Social Media Marketing &Word of Mouth Marketing
Social network advertising…my ambivalence is showing
February 11th, 2009 @ Paul Chaney
ShareBefore I delve into this post, I should mention that, in my previous post I used the term "social media advertising," when, in actuality, it is better stated "social network advertising." Thus, I refer to it here in that manner. If you're a fan of advertising, raise your hand. Come on, raise em high. Anyone? [...]
Read More »Category : Advertising &Marketing Trends &Social Media &Social Networking
Advertising in social media, what does the future hold?
February 10th, 2009 @ Paul Chaney
ShareEver since Buddy Media CEO Michael Lazerow said "the app is the new ad unit" (paraphrase) during a panel at OMMA Social, I've been intrigued with the notion of how advertising and social media successfully converge, or whether they will at all. Conventional wisdom says advertising and social media make for strange bedfellows. Nobody goes [...]
Read More »Category : Advertising &Marketing &Social Media &Social Media Marketing
Namecheap real winner in GoDaddy ad debacle?
February 3rd, 2009 @ Paul Chaney
ShareGoDaddy CEO Bob Parsons reports that "Go Daddy's 2009 Super Bowl campaign results shattered prior records for both new customer sign-ups and total orders, with 10 percent more new customers joining than last year's Super Bowl Sunday." Despite the salacious nature of the ads, Go Daddy knows its customer base and, in the domain name [...]
Read More »Category : Advertising &Marketing &News & Events &Twitter
