Paying Homage to Business Blog Consulting and Social Media Consulting’s Early Days
May 5th, 2011 @ Paul Chaney
Share I was googling the phrase “social media consultant” tonight and was shocked to find that a blog post I wrote nearly five years ago – Just What is a Social Media Consultant Anyway? – still returns reasonably well in SERPs. It shows was showing up on the 2nd page of returns for the above [...]
Read More »Category : Blog &Business Blogging &Social Media Consulting
WordPress All-In-One For Dummies
April 20th, 2011 @ Paul Chaney
Share[youtube]http://www.youtube.com/watch?v=6eDVvjI0xso[/youtube] WordPress All-In-One For Dummies has just been released. You can buy via Amazon, Barnes & Nobles, or wherever books are sold…more or less. Authoring duties were shared by several well-known “WordPressistas,” including the venerable Lisa Sabin-Wilson, author of WordPress For Dummies and BuddyPress For Dummies, Cory Miller, founder of iThemes, Kevin Palmer and Andrea [...]
Read More »Bloggers, What is the Price of Your Soul?
September 1st, 2010 @ Paul Chaney
Share"Marketing's New Rage: Brands Sponsoring Influential Bloggers" That's the headline of a recent article at WWD.com which has to do with brands sponsoring bloggers. "Barneys New York, Gap, Coach and other big brands are collaborating with bloggers to create new and controversial forms of advertising for a more social age. They might invite a blogger [...]
Read More »Category : Blogging &Business Blogging
Determine Your Blog’s ‘One Thing’
July 28th, 2010 @ Paul Chaney
ShareI was going through an archive of posts at Allbusiness.com which had never seen the light of day, and found this one, which I wrote in 2006. The information still seemed useful, so, with a bit of editing, I'm sharing it with you some four years later. There are many good reasons to blog. For some [...]
Read More »Category : Blogging &Business Blogging
Six Ways to ‘Dezombify’ Your Business Blogging
June 24th, 2010 @ Paul Chaney
Share Ever feel like a zombie with your blogging sometimes? You know, you're still blogging but there is no life, no inspiration. no zeal. Here are six ways to "dezombify" your blogging efforts. 1. Think Crazy, Include Zombies (I know I just said we're going to get rid of the blogging zombies and here I [...]
Read More »Category : Business Blogging
Start with a Number: The Value of Using List-Style Blog Posts
June 10th, 2010 @ Paul Chaney
Share (image courtesy of Freefoto.com) I have been bucking a trend far too long, one that I am now bowing to. The trend, using list-styles posts, specifically those that start with a number. You know the ones I'm talking about, Four Ways to…, Five Secrets to… Top Ten Sites to Visit…, that type of thing. For [...]
Read More »Category : Blogging &Business Blogging
Typepad, the ‘Just Right’ Solution for Small Business
June 2nd, 2010 @ Paul Chaney
ShareI would be less than honest if I didn't tell you that, over the years, I've had a on-again/off-again relationship with Typepad. I'm sure if I asked for their opinion, my social media colleagues would line up in a row telling me I should switch to WordPress. For any number of reasons, they would be [...]
Read More »Category : Blogging &Business Blogging
From Conversation to Conversion: Using Social Media to Drive Sales
June 1st, 2010 @ Paul Chaney
ShareIn December of 2004, I was interviewed about business blogging by a reporter from the Mississippi Business Journal. It was the first interview I did after starting my own Internet marketing consultancy. In that article, the reporter asked me to elucidate the advantages of using a blog for business purposes. I talked about how a [...]
Read More »Category : Blog Marketing &Blogging &Business Blogging &Conversational Media Marketing &Facebook Marketing &Marketing Trends &Social Media Marketing &Twitter
Posts from MarketingProfs and Practical eCommerce
April 24th, 2010 @ Paul Chaney
ShareNot only do I blog here as the Handyman, I also write for MarketingProfs on their Daily Fix blog and for Practical eCommerce, where I'm serving as their social media director part-time. In fact, it's often in those places where I write some of my best stuff! Funny thing is, I'd rather blog for these [...]
Read More »Category : Business Blogging
Domino’s Pizza Launches Social Media Campaign
April 12th, 2010 @ Paul Chaney
Share Domino's is launching a social media campaign that involves an advertising widget which can be placed on your Facebook profile page or blog. Here's the kicker. It's tied to an affiliate marketing program that pays a whopping 0.5% every time someone clicks on the widget and places an order. That means that on an [...]
Read More »Category : Blogger Relations &Facebook Marketing &Social Media Marketing
