Balancing Personal vs. Corporate Brands: Latest Post at MarketingProfs
June 11th, 2010 @ Paul Chaney
ShareI haven't blogged for MarketingProfs Daily Fix in a while, so it was a treat to finally get a topic I felt confident to write about over there. It has to do with balancing your personal brand with your company brand and teaches lessons I learned the hard way. Here's an excerpt: "There seems to be [...]
Read More »Category : Branding
Bringing my brand into line…the Social Media Handyman it is
May 19th, 2009 @ Paul Chaney
ShareUPDATE: Almost as soon as I posted this, I received an email from a Typepad staffer saying he had just visited the site to see if I wanted to be featured in their beta program. Said he wanted to talk to me today to see if there is anything he can do to keep me in [...]
Read More »Skittles.com social media experiment, what’s really important
March 3rd, 2009 @ Paul Chaney
ShareYesterday, everyone was buzzing about what Skittles.com has done with its Web site. Instead of directing people to a traditional destination site, Skittles created what amounted to an online “remote control,” something resembling a widget that resides in the upper left-hand corner of the browser. If you ask me, it was designed in such a way [...]
Read More »Category : Advertising &Branding &Marketing &Marketing Trends &Twitter &Word of Mouth Marketing
Dateless and desperate: Why companies fail to attract customers
February 12th, 2009 @ Paul Chaney
Share This is a guest post by Leili McKinley, an Internet branding architect and social media marketing strategist who enjoys the enviable benefit of living in one of the most beautiful places God ever created, Maui. I came across Leili through a comment she left in response to one of my posts, started reading her [...]
Read More »Leili McKinley, a blogger you should be reading
January 13th, 2009 @ Paul Chaney
Share If you are at all interested in social media marketing, especially as it relates to branding, there is a blogger you should be reading, Leili McKinley. I found out about Leili via a comment she left in response to my post, Does social media have to be either marketing or pr? I had not heard [...]
Read More »Category : Branding &Business Blogging &Marketing &Social Media
Social media marketing predictions for 2009
December 23rd, 2008 @ Paul Chaney
ShareIf you've yet to read Joe Pulizzi's 42+ Social Media and Content Marketing Predictions for 2009 you should because it contains some eye-opening predictions from leading marketing professionals. While, as you might expect, there is a wide range and divergence of opinion, some themes emerge. Advertising will gradually be replaced by information. Content and conversational [...]
Read More »Category : Branding &Business Blogging &Content Marketing &Conversational Media Marketing &Marketing &Marketing Trends &Small Business &Social Media &Social Media Marketing &Twitter
Personality Marketing
August 18th, 2008 @ Paul Chaney
Share I’ve been doing a lot of reading lately about personal branding as it relates to its use in building awareness for the corporate brand. (Blogged about it too, here and here.) A term I’ve been tempted to use as a label, but refrained from until reading Todd Defren’s post, Got Some Personal Branding I [...]
Read More »Category : Branding &Marketing &Marketing Trends &Social Media
Personal branding, company branding: What some thought leaders have to say
August 15th, 2008 @ Paul Chaney
ShareThere seems to be a meme going around regarding the idea of personal brand building that leads to corporate brand building. It’s of personal interest to me as that’s what I’m attempting to do at Bizzuka. Here’s what some thought leaders have to say: Can personal branding take a back seat to corporate branding? – [...]
Read More »Category : Branding &Marketing &Marketing Trends
