Blogging Hiatus, No. Blogging Elsewhere, Yes; Focusing on Social Commerce.
December 8th, 2011 @ Paul Chaney
ShareIt’s been a long while since I blogged here, but that doesn’t mean I’ve not been blogging. My focus over the past few months has been on the topic of social commerce, which is using social media in a retail environment to produce, get this, actual dollars. I’m currently writing weekly feature articles for Practical [...]
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Social Commerce Articles and Blog Posts
July 27th, 2011 @ Paul Chaney
ShareMost of my writing these days is done at Practical Ecommerce, an online magazine devoted to helping smaller online businesses grow and prosper. I cover two beats – social media and social commerce. I write weekly feature articles and maintain a blog called The Social Retailer. Here is a roll up of some of my [...]
Read More »Category : Facebook Commerce &Practical Ecommerce &Social Commerce &Social Media
If Not Sales, What Is Social Media Good For?
April 18th, 2011 @ Paul Chaney
Share(Here’s my latest post at Practical Ecommerce.) There is a battle being waged by small business owners, marketing professionals, researchers and Internet futurists alike over the value of social media in terms of its effect on commerce. There is even a term for it — social commerce. Ample data exists to suggest that the effect [...]
Read More »Category : Social Commerce &Social Media
Social Q&A: New Take on an Old Genre
April 5th, 2011 @ Paul Chaney
Share(This is my latest article at Practical Ecommerce.) The question-and-answer genre has been around for a long time in the form of bulletin boards, discussion forums and sites such as Answers.com and AskJeeves.com (now Ask.com). A new variation on that theme, a social question-and-answer, is growing rapidly. A primary reason for this growth is that [...]
Read More »Category : Ecommerce &Social Commerce &Social Media
Featured in Social Commerce Today
March 25th, 2011 @ Paul Chaney
ShareDr. Paul Marsden, editor of Social Commerce Today, had some nice things to say about me…something for which I am very grateful. For practical insight and astute advice in all matters social commerce, no one comes close to Paul Chaney, the ‘Social Retailer’ over at Practical Ecommerce and lead participant on the active LinkedIn group Social Commerce: Selling with [...]
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Well.ca Emulates Zappos Model for Social Media and Customer Service
July 20th, 2010 @ Paul Chaney
Share Recently, I was given the opportunity to interview Sameera Banduk, the marketing director at Well.ca, a Canadian-based ecommerce company that sells health and beauty products, regarding their use of social media. The company emulates much of Zappos' strategy when it comes to using social media for customer service. For that reason, I begin by [...]
Read More »Category : Ecommerce &Social Media Marketing
Social Commerce a Rising Tide
July 2nd, 2010 @ Paul Chaney
ShareHere’s my latest post at Practical Ecommerce… The more time I spend looking under the hood of social media marketing as it relates to ecommerce, studying trends, seeing what’s developing, the more I’m convinced that the term social media should be more aptly labeled social commerce. Social commerce is a subset of electronic commerce that [...]
Read More »Category : Ecommerce &Facebook &Facebook Marketing &Social Commerce
Facebook ‘Land’ Pages, Not Fan Pages
June 21st, 2010 @ Paul Chaney
Share More than 1.5 million businesses have a presence within Facebook, mostly through the use of Fan Pages. A recent SmartBrief on Social Media poll reported that over 73% of respondents had a fan page, and another 9% were considering it. The problem is that many, if not most businesses focus solely on the "conversation" [...]
Read More »Category : Facebook &Facebook Fan Pages &Facebook Marketing &Social Commerce
A Movement Called The Small Business Web
June 15th, 2010 @ Paul Chaney
ShareWhy start a company when you can start a movement. That was the inspiration for the latest post on my blog The Social Retailer over at Practical Ecommerce. It has to do with a "movement" known as The Small Business Web. A couple of years ago the folks at CRM software provider Batchblue had an idea — bring [...]
Read More »Category : Ecommerce &Small Business
Blog Posts From Practical Ecommerce and Allbusiness.com
May 31st, 2010 @ Paul Chaney
ShareFor some strange reason, don't ask me why, I prefer blogging at Web sites other than my own. (Maybe it's because those posts actually get read, ahem.) The down-side is that posting there means not posting here. So, to prove I'm not a total slacker, here are two of my latest posts, one from Practical [...]
Read More »Category : Ecommerce &Social Media Marketing
