Social Media in the Workplace – Guest Post from Sarah Lyons
July 27th, 2010 @ Paul Chaney
ShareI recently asked the question at LinkedIn, "What tips could you share regarding how to transition a company to one where any number of employees engage in social media?" One respondent's answer was so informative I asked if she would consider doing a guest post on my blog, and she happily agreed. That respondent's name [...]
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Facebook Meets Goldilocks and the Three Bears
July 26th, 2010 @ Paul Chaney
Share You know the story of Goldilocks. She tried papa bear's bed and it was too hard, then mama bear's bed and it was too soft, and then baby bear's bed, which was just right. Well, we need a "just right" solution for Facebook Pages. You know, they used to be known as Fan Pages. [...]
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Friday Cool Tool: dlvr.it content syndication app
July 16th, 2010 @ Paul Chaney
Share My handyman cool tool pick of the week for this Friday is dlvr.it, an application developed by long-time friend Bill Flitter, founder of Pheedo, the company that put RSS feed marketing/advertising on the map. dlvr.it is a content syndication app that enables me to automatically post my blog’s RSS feed to any number of [...]
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Hello world!
July 4th, 2010 @ Paul Chaney
ShareWelcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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Working with Agencies as Part of My Service Offerings
July 1st, 2010 @ Paul Chaney
Share As my service offerings continue to evolve, one area I'm finding interest is on the part of advertising and marketing agencies, and I'm delighted. In fact, I like it so much, I want to make a special, limited-time offer: For the month of July, I will extend a 15% discount to any agency who uses [...]
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The Social Media (News) Release
June 23rd, 2010 @ Paul Chaney
ShareThis is the second excerpt from my book, The Digital Handshake, published by Wiley. It comes in response to a question I received via Twitter about the use of PRWeb and Pitch Engine. — Paul Chaney I want you to forget everything you have ever learned about writing press releases and introduce you to a [...]
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Facebook “Like” Integration Into Typepad, What’s Not to Like
June 16th, 2010 @ Paul Chaney
ShareTypepad has now integrated the Facebook "Like" button in two ways on its platform – one on the sidebar and one in the post footer. If you're a Typepad user, there is no reason you shouldn't deploy its use. Facebook Like connects your blog to millions of people on Facebook and we have the fancy graphs [...]
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Social Commerce: Online Retailers Move Gradually in That Direction
June 9th, 2010 @ Paul Chaney
ShareI write for Allbusiness.com on the topic of social commerce. It's part of my duties as social media director for my client Practical Ecommerce. Here's an excerpt from the latest post, written in response to a Wall Street Journal article on the same topic: A recent Wall Street Journal article suggests that online retailers are [...]
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Small Business Social Media Marketing Starter Pak
June 7th, 2010 @ Paul Chaney
Share Four tools every local retailer should put to use are Facebook, Twitter, Yelp and Foursquare. Paul offers a social media starter package which incorporate the use of these four tools. For one price, you get: Customized Facebook Fan Page Twitter account setup (with customized background) Yelp Business Profile Foursquare Business Profile Two hours of [...]
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Silence is Not Always Golden
May 23rd, 2010 @ Paul Chaney
ShareIt's been nearly a month since I posted anything here and that's not good. Truth is, I've been spending so much time focused on client work I've had little to devote to my own site. And that is good! I have been posting elsewhere – Practical Ecommerce and now at AllBusiness.com (for the second time [...]
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