Paul provides half-day and full-day Internet marketing and social media training workshops for small to medium businesses, corporations, advertising and marketing agencies, and non-profit organizations.
In addition to his own training workshops, Paul provides training for MarketingProfs, American Marketing Association and The Knowledge Engineers, a digital media training agency that serves large advertising agencies and corporations.
The Digital Handshake Workshop
This half or full-day workshop takes principles taught in The Digital Handshake presentation into much greater detail. Participants will learn:
- Paul’s three-step method for creating a social media marketing strategy
- How to use social media tools such as blogs, podcasts, RSS and social networks for marketing and business communication
- How to determine your social media marketing readiness and which tools are right for your company or organization
- How to effectively manage your time invested in social media engagement
- How to monitor and measure your online reputation
- How to use social media to increase word-of-mouth and new client referrals
- How online conversations can lead to the building of long-term, trusted client relationships
Business Blogging Bootcamp
A half or full-day workshop covering everything companies or organizations need to know about how to use blogs as a marketing communications tool. Topics include:
- 10 things to do before you blog
- 10 strategic benefits to business blogging
- Choosing a blog platform
- Blog writing styles
- Creating an editorial calendar
- Determining a posting frequency
- Establishing a blogging policy
- Handling negative comments
- Blog marketing
Social Network Marketing Using Facebook, LinkedIn, Twitter and Pinterest
Social networking has become one of the most powerful tools to market any business. By using these four FREE social networking sites you will learn to create a powerful brand for your business, promote your products and services, and network with professionals just like yourself.
Workshop participants will learn:
- How to create a custom Facebook Page
- Facebook marketing best practices
- How to run a successful Facebook advertising campaign
- How to use Twitter for business
- Steps to creating an effective LinkedIn profile
- How to use LinkedIn Group, Answers and Advanced Search
- How to create a LinkedIn Company Page
- How to use Pinterest for Business
Paul will also teach valuable social networking essentials such as:
- How to use social networking to win friends and influence people
- The 10 commandments of effective online social networking
- The single-most egregious mistake in social networking and how to avoid it
Internet Marketing 101
In this workshop, Paul covers the basics fo Internet marketing, which includes social media, email marketing, SEO/SEM, and online advertising.
