In conjunction with University of Louisiana Lafayette Continuing Education department, Paul is offering a five-session eMarketing certification course.
Our certificate course is designed to give students all of the knowledge needed to create an effective online presence, connect to new customers, grow their business and gain a competitive edge. Courses are held in a computer lab to facilitate a hands-on approach combined with lectures.
Participation in all five courses are required to earn the Social Media and E-Marketing Certificate for a total of 20 course hours or 2.0 CEUs.
The courses are:
- Social Media Marketing 101 – basic theory and principles plus an overview of the most popular social media tools.
- Social Media Marketing with Facebook, LinkedIn, Twitter and Pinterest – hands-on with the major social networks and blogs to boot!
- Social Media Management – effective strategies for managing social media more efficiently in order to save both time and money.
- Search Engine Marketing Basics – both SEO and PPC are covered in this course.
- Email Marketing – the use of email for marketing purposes, plus a wrap-up of the entire four sessions.
If you live in Lafayette or Acadiana and wish to learn more about this certification program, call (337) 482-6386 or send an email to ce@louisiana.edu.
